Role Evolution And Ability Reconstruction Of New Media Program Hosts Based On Scene Theory ——Taking Geek Aesthetics As An Example

With the development of digital media technology and the wide application of mobile Internet,the scene we live in has also changed.In the "new scene" constructed by Internet media,a large number of new media programs have sprung up.Most of them are novel in form,diverse in content and full of creativity,which is quite different from traditional media programs.Therefore,it also puts forward new requirements for the role evolution and ability reconstruction of program hosts.In the Internet media environment,the host also plays an important role.As one of the most important elements in the program under the media convergence environment,the host must coordinate with other elements in the program to be appreciated by the audience.This paper is divided into three chapters to discuss the role transmutation and ability reconstruction of new media program hosts under the scenario theory.In new media is relatively excellent programs and case analysis,summarized,with electronic media scene theory and contains scenario theory,and the theory of new Internet scene thought theory as the foundation,in order to graduate work "geek aesthetics" as an example,the new scene host evolution and the ability to reconstruct the role of new media to explore.It is concluded that the current media environment has moved from the stage with radio and TELEVISION as the main media to the new stage with The Internet and mobile network equipment as the main media.Under such changes in the media environment,the behavior and habits of the public have also undergone profound changes.As the main body of communication,the role of the host has also changed in the face of the changes of the audience,and the evolution of the role has also promoted the reconstruction of its ability.The evolution of the role of the host and the reconstruction of the ability of the host in the Internet scene in order to adapt to the trend of development,but also the direction of future development.