Research On The Cultivation Effect Of City Image Communication

The image of the city is the subjective feeling of the public on all the environment of a city.It includes the comprehensive evaluation and overall impression of the public's external image and inner spiritual culture image.City competition in modern society is actually a competition for city image.As an important part of city soft power,city image has always been the focus of city competition.As one of the central cities in the Southwest,Chengdu has always had a diverse and prominent city image.The city image of Chengdu has won many opportunities for the city and promoted the process of urban renewal in Chengdu.Among the lots of city image in Chengdu,the hometown of Panda is a typical city image.By analyzing the hometown of Panda in an international context and a Chinese social and cultural context,we can find that the audience's perception of the hometown of Panda is different.This difference in cognition can reflect the training effect in the process of city image communication.This paper analyzes the training effect of the audience in the background of traditional media and new media technology in the hometown of Panda.It is found that the image of the city of Panda in Chengdu is not exclusive in itself,and it has encountered some audiences in the current communication.The problem of cognitive ambiguity that cannot resonate.In response to these problems,this paper puts forward specific suggestions on the city image of Chengdu based on constructivism,hoping to help Chengdu better spread its image of the city in the future.