The Study Of The 2007-2016 Nobel Prize For Literature Laureates' Publication In Mainland China

As the most influential literary award in the world,the Nobel prize for literature will be enacted in October every year in China and in the world,which will set off the tide of publishing the works of the Nobel prize laureate.In 2012,when Mo Yan,a native writer of China,won the Nobel prize for literature,China began to see the upsurge of the Nobel prize for literature.As a result,most of the Nobel prize for literature laureates will increase the sales volume of their works after winning the prize,which is called the "Nobel prize effect".However,in such a big environment,there are still some of the laureates' works are unaffected.This paper analyzes and studies on this problem.In this paper,the literature research method is used to make a comprehensive review of the current publishing situation and previous translation of Nobel prize for literature laureate and their works in China,and provide effective help and new ideas for the introduction and publication of the works of the Nobel prize for literature laureates and other laureates in the future publishing.Using the case analysis method to analyze the characteristics of the best-selling and non selling laureates and their works,and the publishing work of the best selling publishing houses,this paper summarizes the reasons for the difference in the sales of the works from the three aspects of the works,the writers and the publishing houses.Using the interdisciplinary research method from the three aspects of publishing,sales and readers' acceptance,this paper expounds and studies the publishing status and characteristics of the Nobel prize for literature laureate works in China.In the aspect of reader acceptance,the acceptance of readers after reading works is studied.This paper extracts the high frequency words of the readers' short comments with the help of python,and carries out statistics and analysis on it.From the view of readers'comments,we can find out the acceptance of the Nobel Prize for literature works by the readers of our country.Through the understanding of readers' acceptance,It has reference significance for publishing houses to publish imported books and other the Nobel prize for literature laureate works.It is found that the difference in sales volume of the works of the Nobel prize for literature's laureate is not only inevitable,that is,the theme is not close to the social and cultural background of the Chinese readers,and the language is not in accordance with the reading habits of the Chinese readers.At the same time,there are also the reasons for the lack of the work of the publishing house.The degree of internationalization is not high;it is overly dependent on the "Nobel prize effect" and has not made the awareness of the Brand Initiative;it neglects the importance of social benefits in the pursuit of economic benefits.Through the summary of these problems,and then put forward the countermeasures to solve the problem:to improve the author's personal influence;make the work a brand;both economic and social benefits should be taken into account.I hope to provide ideas and inspirations for publishers to introduce and publish laureates of Nobel prize laureates or other international literary awards in the future.