| Micro-blog became an important media for people’s daily communication, people through the micro-blog to convey information, to express feelings, to express the views and positions of their own. Western scholars of Frankfurt put forward "bullshit" theory which is the essence of ignoring the truth, so it is more terrible than lie, because the lie notice the truth. Using this theory, we can find that a lot of micro-blog celebrity speeches involve "bullshit". The public take a tolerant attitude, so it is necessary to make some researches on micro-blog celebrity’s "bullshit". We must take a more rational attitude to this social phenomenon.This paper mainly uses literature analysis and text analysis. In the introduction part, it briefly analyses the background of "bullshit" theory and Mo Yan won the Nobel prize for literature. It finds that due to the particularity of Nobel prize for literature and the Mo Yan identity, micro-blog celebrity very easily formed this statement. Then the paper explores the research following several aspects:firstly, the paper select25typical micro-blog celebrities, and their comments on Mo Yan winning almost involve "bullshit". Secondly, micro-blog celebrities use the rhetoric, metaphor, pun, parody expression characteristics of specific performance. These expressions have several points:digestion the truth, concealment of symbolic transfer, randomness of attitude. And then the paper find the reasons on micro-blog celebrity "bullshit" form:The micro-blog is an orgiastic world of public speech and the consumerism had taken root, information is easily to manufacture "bullshit". The celebrities have a favour to express themselves and the pubic push "bullshit" intensified. Finally, micro-blog provides technical support for "bullshit". Convenient operation resulted in wanton release and interactive focusing hot topic.In addition, the paper pays attention to the social impact of micro-blog celebrity "bullshit". The scattered information is a waste of time and energy. It grows the inertia of protracted custom and has a bad effect on youth’s value and outlook on life. Fuzzy truth can not restore the truth. On the other hand, micro-blog celebrity’s "bullshit" has a certain extent to release the personality. The unique expression breaks the highly politicized and centralized language which is formed by the traditional media. Also it can narrow the distance between celebrities and the pubic."Bullshit" is a true picture of the social reality, it can extend the public expression of discourse pattern. "Bullshit" has gradually become the people’s daily communication behavior. We can not eliminate "bullshit" phenomenon from the root, but micro-blog celebrity should develop a serious attitude and treat the truth by an impartial attitude. Then micro-blog may create a good space for every people. |
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