Research On Interactive Strategy Of "Titan+" APP Visual Communication

People's reading habits and reading styles have changed subtly with the evolution of the media,tending to read more intuitive visual content.Sports news information that is closely related to visual elements,information can be transmitted through different interaction combinations and interactive reporting methods of visual elements on the mobile client,so that better communication and persuasion effects can be obtained.“Titan+” APP combines news information from various sports projects,as an emerging vertical sports platform for comprehensive sports information,there is a high research value that it uses the most visual form with the characteristics to interactively present sports news information.By studying the relevant theories of visual communication and interactivity,I understand the development trends and related references of visual news communication at home and abroad.The visual communication interaction characteristics and strategies of "sports +" APP in the form of media,report form and interface design are analyzed in detail.I try to use these analyses to find out the problems in the interactive communication of visual information,in order to provide other sports mobile information app with inspiration for visual information interaction,and also provide a new way for academics to study visual communication.In terms of research methods,this paper mainly selects the content analysis method to organizes,summarizes and analyzes the visual news reports of “Titan+”app during the World Cup in Russia in 2018.Through the relevant technology,I collected all the reports about the World Cup in Russia on the “Titan+” app,that provides a content basis for the writing of the paper.In addition,I have summarized and analyzed existing research through the literature method,and used the case analysis method to analyze and study the cases of “sports+” visual communication,and explore its unique style in visual communication of sports news.“Titan+” through the interaction of media,pictures,graphics,text and other forms of media,writing and editing sports visual news information from the perspective of the whole media,mobilizing the audience's perceptual and rational cognitive system,creating diverse experience interaction for the audience Interact with multiple senses.In addition,“Titan+” constructs a variety of interactive interfaces and audience behaviors in the form of hypertext,linear and fragmented interactive reports,forming a multi-dimensional space-time interaction and an interactive atmosphere of virtual and immersive interaction.At the same time,in the process of interactive communication of visual news,“Titan+” also has problems such as insufficient visual content and form,low level of interaction,and lack of audience participation in the interaction system.Therefore,in the process of visual communication,sports news APP can learn from the interactive communication characteristics of “Titan+”,summarize its experience of communication,and take the essence and go to its dross,and promote the interactive communication of visual news.