News Report Of Dilemma And Breakthrough On China University Football League

In the last few years,with our country payed more attention on football,especially in2015,General Office of the State Council issued the "China football reform and development of the overall program",as part of the program, Campus Football also becoming more and more popular. Both in the academic and the industrial concern and research it for a long time,and gaining a certain researching achievement.But as an important part of Campus Football League, the news report about it are rarely involved.This paper use the reality of news report in China University Football League as research object,according to Media Analysis Techniques and agenda-setting theory,use document analysis method,case analysis and expert interviews,analyze the current situation and problems on organization,text version and audience of news report in the CUFL,and trying to find solutions for it.This research mainly studies on analysis the news report`s current situation of CUFL,and according the analysis, find out the problems or difficult situations of news reports in CUFL. Meanwhile,The difficult part of this paper is put forward for the corresponding countermeasures of those problems.The innovation point of this paper mainly reflected in two points. First,systematic study the current situation and problems on organization,text version and audience of news report in the CUFL.Second,from the self improving of CUFL, relocation the position of news report in the tournament,and come up with breakthrough.This study finds that firstly, the market of Campus Football League is still in the start stage.Secondly,the reporter vector is too simple,it can according to the practical situation increase the report vector, variety the news report.Thirdly,because there`s little attention on the tournament,it still need to improve the news than attract more audience and related information.