The Distress And Breakthrough Of Major Sports Events In The NetEase News Client Communication

The age of the Internet the development of undertakings of physical culture and sports are driving the spread of sports events,2016 Rio various Olympic sports events communication means diversity,the popularity of mobile terminal APP using broke the limit of time and space,make people at any time and place to be able to enjoy the sports bring pleasure and visual impact.Netease sports APP focus on the 2016 Rio DE janeiro Olympic Games is opened up a new large-scale sports events communication channel "netease sports attitude".On this platform have netease koala-professional shopping platform,have large sports events live space,the introduction of new sports VR technology,and so on.This paper aims to spread through 2016 Rio Olympics event study analysis,for example,to explore spread APP netease sports sports development present situation,find out netease sports APP development experience and deficiencies,and netease sports APP under the Internet environment of the development of sports events communication.In this paper,we study the key: expand the netease sports news APP,it belongs to new media,the main form of development of sports,covers the live events,schedules reviews,commentary and comments,and sports items of anecdotes and participate in the review and interpretation,make people better understand the authenticity of the event of a more comprehensive.Innovation point in this study are: first,through the empirical analysis,found that netease sports APP to attract more Internet users focus on new media,gradually realize the importance of new media,using the APP netease sports involved in the field of new media;Secondly,on the basis of the theory of agenda setting,media propagation analysis,a better interpretation of the trend of the development of the new media in the Internet age.Thirdly,through the case analysis,broaden the APP netease sports events communication forms.This paper research conclusion: first,netease sports APP sports transmission broke through the limit of time and space,spread to a wider range of sports news and information.Second,netease sports APP game spread advantage features in its timeliness,comprehensive and convenience in three aspects.Third,the problems are as follows:the contents excessive entertainment;APP carrier has certain risks;Information transmission quality LiangFang.Third,netease sports APP spread sports development countermeasures: to optimize the dissemination of information,innovation development live;Exclusive planning development event window,star power to drive the brand construction;Intelligent eliminate the homogeneity of the logic thinking,broaden the event information dissemination vision;VR technology experience,live scene intelligent innovative thinking.