The Analysis On The Image-Building Of The Inner Mongolia In The People's Network"the Belt And Road"

As the world pattern changes,the faster and faster pace of economic globalization,the acceleration development between various regions so as to adapt to the pace.Many provin ces and cities in China in order to deal with the opportunities and competition globalization,the development direction of began to explore condition that accords with oneself.Regional media image is an intangible asset,is the regional influence,visibility and reputation of th e embodiment.Good image of the region has a cohesive internal and external attractive,the refore,the image of the region is particularly important.Inner Mongolia Autonomous Region is located in the northern border of China.It is a n ethnic minority area.It has always been regarded as an area of poverty and backwardnes s.However,the Inner Mongolia Autonomous Region is unique in both natural and historica 1 geography.Of the grassland scenery or rich and varied,very unique ethnic culture.Today,the Inner Mongolia Autonomous Region enjoys a lot of preferential policies in building the vision and action of "B&R",especially in the construction of the "China-Mongolia-Russia Economic Corridor".Therefore,the Inner Mongolia Autonomous Region is currently facing r apid development and shortening of the distance from other developed regions,the Inner M ongolia Autonomous Region is facing unprecedented opportunities and challenges.Therefore,building a good image of Inner Mongolia for the development of the Inner Mongolia Auto nomous Region has a significant role.This article analyzes the image of Inner Mongolia thr ough People 's Network about "B&R",showing the "full cooperation with the country" along the way "strategy,and actively deploy a solid image of the government of Inner Mongolia,to foreign trade as a breakthrough to tourism as the dominant economic image,to build with Inner Mongolia characteristics of football development model,the construction of transport infrastructure to speed up the media image.But at the same time,the number of news repor ts involving the Inner Mongolia "B&R," is relatively small,report of the model,the theme is not balanced,lack of in-depth coverage and lack of the typical characters,advanced deeds a nd reports tend to lean to the front.All this problems resulting in the the image of Inner M ongolia in People's Network reported and the actual Inner Mongolia development of the situ ation still a certain deviation.After the content analysis of 253 sample reports,the author consider the People's Netwo rk to shape a good and objective image of Inner Mongolia as the following.The first,positi on the image reasonably.Second,actively undertake large-scale tournament.Thirdly,strengthen t he implementation of government information disclosure system.Then,Build a comprehensive and objective image of Inner Mongolia.At last,Strengthen media integration,multi-channel co mmunication to expand influence.