China's Digital Publishing And Traditional Publishing Institutions Game

Due to the influence of new information digitization technology, the whole social information communication industry is experiencing a subversive revolution changes, today our country under such an era of publishing rapid changes, the old mode of production, trade order are profound changes have occurred. China's publishing system has been in the market competition among paradises. Information digitization technology in publishing field application has been made publishing means and ways of improving to an unprecedented level of modernization, showing unprecedented diversity situation, digital newspapers, digital radio, the rapid development of digital TV change public communication pattern, with kindle and ipad, iphone, as a representative of the new reading terminal appear, worldwide competition more publishing industry.In our social change, the publishing industry environment of the transformation process speed also gradually faster. In order to accurately make in the changes of profound observation, description and analysis, this paper explores the emerging digital publishing prominent institution and the competition between traditional publishers and game, the hope can reform in our country the development of the publishing industry can provide a healthy benign look at problems Angle of view and solve problems in thinking strategies.This article from publishing ecological Angle, analyzed the information technology of the digital words traditional publishing ecosystem impact, innovation from the viewpoint of ecology present information digitization technology under the influence of publishing ecosystem each component of the profound changes have occurred, and through the analysis of traditional digitized information technology the component part of publishing ecological publishing medium, printing copy enterprise and distribution network, publication management department, publication resources, reader groups and publishing scientific research departments to define the profound influence of emerging digital publishing ecological new part of digital technology, information publishing ecological effects include:a, publishing medium in digital publishing production for publication gradually differentiated products release platform and reading terminal, these two types of publishing medium in the whole publishing production chain from widening division; Second, the Internet website a digital publishing products center and trading platform; Three, digital technology impels the carrier form development; Four, simply copy and distribute the information the agency gradually faded out from publishing ecosystem; Five, the readers' reading habit gradually alter our publications such traditional media, no longer a reader's main reading medium; Six, publishing resource unprecedented, especially the content resources, rich digital technology makes everyone can become information publishers; Seven, to the media as the core management system will be gradually broken. With content providers, technology provider, product release platform and network communication service providers, reading terminal provider for the main component of the digital publishing ecosystem gradually forming.Out of the old and new ecosystem transformation in the historical moment alternately traditional publishing and emerging digital publishing agencies on how to deal with this historic opportunity and challenge this major issues based on this paper concerns, emerging digital publishing ecological part in our country at present the definition of the publishing industry, the paper analyzes the development status in China, mainly analyzes the traditional publishing organization in the development of this reform encounter dilemma and digital publishing organization in facing the rapid development of the development bottleneck, this paper emphasizes the game theory, using western economics of China publishing industry competition description and analysis of trend for our country's publishers in the future of publishing ecology occupies a place, put forward to develop digital publishing strategic advice.