| Book is the dissemination of knowledge, the accumulation of material carrier of culture, heritage of social civilization, but also to create a commercial value. With the growth of the national economy and the escalation of cultural consumption in recent years, the book industry has undergone sustained expansion of the scale of the industry and the transformation and upgrading of the publishing mode. Beijing Uncoiler Information Co., Ltd. data show that in 2015 the book retail market as a whole yang 624 billion yuan, compared to 2014, an increase of 12.8%, the Chinese book retail market growth picked up. Especially in the best-selling book's performance is most eye-catching, and the page of the "28 rule" is quite significant, that is, the proportion of the market in selling varieties of the best-selling book is able to contribute to the book retail market, a high proportion of sales yang, from 2012 By 2015, the best-selling book for the market's contribution to the growing yuanyang, 2015 sales of 1.36 million kinds of books, monitoring sales of the top 5% of the contribution rate of foreign code books reached 64.43%, we can see that the bestseller has become a book Industry market booster, which created the value of other books irreplaceable. In view of the importance of the best-selling book, publishers pay more attention to the development and use of the best-selling book market, the rich publishing experience and market operation strategies, thus gaining market share in the fierce competition.Nowadays, regardless of the overall development of the publishing industry or the strategic choice of the publishing house, it is the foundation for the publishers to obtain the social and economic benefits by perfecting the best-selling publishing mode. On the other hand, if the publishing houses lack of perfect and effective publishing mode, the best-selling book market will inevitably be speculative, utilitarian and short-sighted behavior. The best-selling model is the system operation process of the best-selling book from the market research, the content production, the binding design, the marketing to the reader feedback and so on. In the whole process, each link influences each other, interacts and supports each other, The complete bestseller publishing model. This paper is based on the best-selling book publishing model as the research object, and put it in today's environment, the best-selling book publishing model in-depth analysis, can help us to explore the best-selling selling the inevitable factors, which can be found in the bestseller Of the best-selling potential, and this potential into social and economic benefits, but also can effectively increase the publishing company's core competitiveness, the formation of the publishing house's unique publishing philosophy and brand.The second chapter is the basic situation of the best-selling book, the concept of the best-selling book and the definition of the dimension, while the definition of the best-selling book, the concept of the best-selling book, Also analyzed the best-selling book publishing industry chain. The third chapter analyzes the consumer demand of the best-selling book, introduces the basic situation of the best-selling consumer market and several methods of market demand forecast, and puts forward the market demand and the demand of the best-selling book from four aspects. Factors influencing change. The fourth, seventh and seventh chapters analyze the content production mode, the book expression form, the book distribution mode and the reader feedback form of the best-selling book by putting forward the problem and solving the problem, and put forward the development state of the best-selling book publishing mode. Chapter 8 discusses the future development of the bestseller in China, and puts forward the trend of the future development of the bestseller in our country and the prospect of the bestseller and the best seller. It is intended to provide the reference for the study of the industry related problems. |
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