A Study On The Selected-topic’ Planning Of Bestseller Base On The2011Openbook Bestseller List

Bestseller has become the engine of China’s publishing industry. It brings thehuge economic income and Social influence to the author, the publishing house orthe dealer. These things can help the author and the publishing house to set up anextremely high popularity and a fine reputation. As for the publishing house，bestseller is not uncommon, but there is a pattern, the most important aspects of itsoperation is that the planning of selected topic. The competition in the bookpublishing industry has become increasingly fierce, Many publishing house willplanning and publishing bestseller as a target, and the selected topic planning ofbestseller is put in an important position by more and more publishing house.Reference to the2011OPENBOOK bestseller list, the thesis gives a deep andsystematic analysis to the current selected-topic’s planning of bestseller in ourcountry, using the method of literature research and content analysis. The thesisthoroughly dissects the situation of the selected-topic’s planning of bestseller onthe current market, based on making clear the related concepts of bestseller and theselected topic’s planning. By the integration of theory and practice, we analyze afew questions that existing in the current work of the selected-topic’s planning ofbestseller, and summarize the right path of the selected-topic’s planning ofbestseller connection the actual case. And then, we predict the development trendof the selected-topic’s planning of bestseller in the future.