Research On Cultivating Network Literacy Of College Students Under Social Media Environment

Social media is a kind of new online media that gives the users great space for participation and begins the transformation from Web1.0 era to Web2.0 era on Internet. Users in Web1.0 could only get information through browsing on Internet while Web2.0 pays more attention to communication and interaction among users. In the new era with the rapid development of network technology, the focus of the network turns from portal website to social media, bringing stronger audience participation and social interaction. The users are not only the consumers, but also the producers of web content and positive participants in network activities. Social media has gradually penetrated into every corner of our life. The network brings convenience to us; however, it has negative impact on us as well. Lack of the effective guidance to the production and consumption of network information, college students, the contacts and users of social media, are vulnerable to its negative impact and result in behavior anomie during the process. Therefore, it is urgent to cultivate the contemporary college students' network literacy.In this paper, the concepts of social media, network literacy and other related knowledge are first introduced, and the important significance of cultivating college students' network literacy is analyzed through literature analysis and social reality analysis, Secondly, through the questionnaire survey of status quo about some college students' network literacy in Hubei Province, the current situation, the performance and the cause of the college students' network literacy deficiencies are analyzed. Finally, from the aspects of adjusting the ability structure, innovating the methods, and optimizing the approaches, the strategies are summarized and targeted on how to cultivate the college students' network literacy under the social media environment.