An Investigation And Analysis Of College Students' Media Literacy In The Social Media

With the development of the times, the media environment that people are faced is also change rapidly, social media has become an indispensable part of people’s life. On the one hand, people are enjoying the convenience brought by social media, on the other hand, they are also faced with the challenge of social media. In the face of complex media environment, improve the user’s media literacy is an important channel to help them cope with the change of media environment. The colleges and universities have complete facilities and thorough network.The college students are dependent on network media. With different ideologies of network media information are different ways to affect the ideological, psychological and behavior.Therefore, the rational use of media and identification information, learn to use the media to promote their own development has become the inevitable choice of college students in the age of social media, and an important subject of education is also present in higher education. So, How to improve college students’ media literacy is of great significance to improve the level of the whole society of citizens’ media literacy.The research method of the paper uses the literature research and questionnaire which combined with social media and media literacy theory. And according to ask questions, analyze problems and problem-solving ideas, the paper expand the discussion about the research from the following aspects.First of all, the paper is based on the characteristics of the social media environment. Connotation of media literacy and social media are defined. Based on the characteristics, combined with social media, the connotation of media literacy is developed to lay the foundation for the subsequent writing paper.Secondly, the investigation is the basis of empirical research. Then the students in Yangzhou University are as the research object and the paper conducted a sample survey on the Undergraduates’ media literacy situation of social media environment. From these dimensions that the university students to contact and use of social media and the ability to question and evaluate of social media, the moral cognitive ability of social media and self-discipline and college students media literacy education to understand the contemporary college students can be very good use of social media, can actively use social media to promote the development of individual and society.Finally, through the survey data shows, the overall level of media literacy of college students in general and in the state of spontaneous, comprehensive ability of media literacy in the social media environment needs to be improved. The paper is based on the actual investigation, combined with social media can be used as the media literacy in the content at the same time as a special media literacy awareness of new platforms and tools, coordination from two aspects of the students themselves and the society into consideration, puts forward some problems of College Students’ media literacy can solve the present social media strategy. And it also make hope to that the paper can provides a basis for reference that the studies on the cultivation of citizen media under the background of social media era.