The Study On The Strategy Of News Report In The Crisis Communication

Nowadays frequent crisis has becomes an important feature of modern society.The current crisis has become more normalized by the sudden and uncertainty.Which has formed a serious challenge to the emergency handing capabilities of the whole society. Media as the “outlook” of the society.plays an important role in the crisis event reports. Successful report can effectively promote the solution of the crisis. Which is of great benefit to the people. On the contrary, The media aphasia will lead to rumors and message block, which is not conductive to resolve the crisis.Therefore, when the crisis broken out, how to spread the news and how to choose the strategy of the report is a question that media should think about.Crisis communication is a stage to test the wisdom of the media.Because of the current system constrains and social resistance.there are many shortcomings in media reports.Based on the reality, this paper attempts to explore the coverage of the crisis in the event of the strategy. Which may play an important role to improve the operational capacity.On September 28, 2014. It is a major crisis that“occupy the middle event ” in Hang Kong. The domestic media have also launched a report on the incident.Taking account of this event, According to "Nanfang Daily", "people’s Daily" and "Ta Kung Pao" on "accounted for in the event reports as the research object. Using content analysis and text analysis, On three media in reporting “occupy the middle event” of a comparative reading new frame and the news text,and through the analysis of the data and chart, intuitive to find the problem, summarizes its successes and failures,put forward to the strategy, which the media carry out crisis report has important theoretical value and practical significance.