To Strengthen And Improve The Report Of The Unexpected Event In The New Communication Surroundings

The unexpected event, which is very difficult for the public to predict and control when it happens, has great impact on the society. On the account of the unexpectedness, tremendous conflict and social influence of the unexpected event, it becomes the focus of the public concern and is of great news value once it occurs. The unexpected event is closely associated with the immediate interests of the public, so the mass media have the obligation to provide the public with the actual state of affairs in the part of monitor of social surroundings, guiding and supervising the orientation of the public opinion correctly meantime.In recent years, several serious unexpected events have occurred in succession abroad and home ,such as the "9 .11 "event, the disaster of mineshaft in Nandan China, and the SARS cases etc, which urge us to think over a problem: how can our country including our mass media deal with the unexpected events?Great differences emerge in system, notion and mode of implementation between Chinese media and the western 's . These differences can also be manifested in the same way in the report of the unexpected events. For a long time, the report of the unexpected events has always been under strict control. After the reform and opening, it has been improved enormously. However, from the aspect of the system, a kind of situation, which still exists universally, is that the internal mechanism of the report of the unexpected events has not taken shape in our country. Although some relevant reports appeared on the media, the situation of no report, lacking of report and late report still exists universally on the whole.At present, the communication surroundings of our country has been going through profound transformation. Communication action has been developing into globalization increasingly. The rise of the internet and satellite TV has provided powerfully technological support for the international communication. At the same time, the notion of the Right to Know of the audience in our country and their capacity of psychological endurance have been strengthened. They urgently expect the media to change the current condition, strengthen and improve the reports of the unexpected events.To strengthen and improve the report of the unexpected events is not only the need to strengthen and improve the propaganda, but also the need to raise the competitive position of mass media. Therefore, the media should give a prompt response to the unexpected events, while, first of all, carrying out a full and authorized tracking report in time. But one point here to remember for the reformers is to avoid overstepping the "normal limitation" when they try to make breakthrough in the report of the unexpected events . When reporting particularly tremendous or sensitive events, the media should get the support of the administration and abide by the principles of propaganda. Sticking to fine traditions of press undertaking of socialism, the media should report not only the events itself but the participants, setting up the humane perspective of the report of the unexpected events.