Research On Current Situation And Strategy Of Live Reporting On Mobile News Clients In The Persrective Of Crisis Communication

The modern society is also called a crisis society because of its frequent crisis.In addition,the development of communication technology,the speed of information dissemination,and the fragmentation of information on social media are overwhelming.The producers of content go from traditional PGC production to current PGC and UGC Co-production,all these changes provide conditions for the rumors of emergencies,the breeding and spreading of secondary sentiments.With the birth of mobile live broadcast technology in 2016,traditional media have deployed “news + live broadcast” in the form of mobile news clients,especially intensifying live coverage of emergencies.How the media use the coverage of new technological emergencies to prevent the breeding of secondary sensations will surely become a challenge for the media.From the perspective of crisis communication,this article will explore how to combine the advantages of mobile news client-side live streaming with live reports of emergencies.Based on crisis communication theory,this article analyzes the current live news coverage of mobile news client emergencies during the crisis evolution phase.The shortcomings provide suggestions for the development of live news reports for future mobile news clients.This article takes the traditional media mobile news client emergency live broadcast as the research subject,first through the mobile news client for the three major traditional media: including the "CCTV News","People's Daily","The paper" news client's sudden The current situation of the incident was discussed.Then selected several cases such as “Tianjin High-rise Fire” and “Hualien Earthquake”.Through a comparative analysis of the “Yan” news and the “CCTV News” client,we use the crisis propagation 5W theory to describe in detail the features of the current mobile news client in the traditional media,and From the "stage analysis" theory of crisis communication,it discusses the shortcomings of the live news report of the mobile news client's emergency during the crisis evolution.Finally,from the "3T" and "5S" principles of crisis communication,from the perspective of news communication and management,provide content,personnel,and live broadcast implementation procedures for targeted coverage of mobile news client events in traditional media.Suggestions.Through concrete case analysis of the “The paper” and “CCTV News” clients,we found that current mobile news client emergencies have advantages and disadvantages.On the one hand,the form of mobile news client live broadcast enhances the audience's sense of participation.To meet the diverse needs of the audience,compared to the traditional emergency TV live broadcast,the reporting speed and the screen rendering are relatively fast and comprehensive.However,on the other hand,there are phenomena such as lax regulation of content and homogenization of content,which requires the media to work hard on content review and supervision,and lay a foundation for the transformation of traditional media into video.The creation of public opinion ecology provides the impetus.