A Research On The Best-seller Lists Of Chinain The Last Ten Years

Best-selling, as a specific book, not only provoke some particular audiences’ reading interest, also accord with most of the readers’reading taste. That is to say, the seller is not necessarily a classic or famous works, maybe it’s just a book about some analysis and understandinghot topic in some perspective; aboutsome detailed introduction and the evaluation thatthe public pay too muchattention to, or about things on a whim to society the feeling and thoughts. Bestseller,as the carrier of culture,spread knowledge, thoughts that is new, strange, and even did not exist or was found before things and ideas to a certain extent, that at some level greatly inspire the reader’s mind, refresh the consciousness and the idea of people, or even change the public manner. Bestseller phenomenon is essentially a time stage, the audience is broad, mass readers identity of social phenomenon. This kind of phenomenon hidden the surface of social dynamics and real property and development direction of social psychology in a certain historical conditions, it is not only an integration of social, economic, political, cultural microcosm, under certain conditions,but also will become an important backbone leads the development of the era.The first two parts of this article is the relevant theories and research status on the bestseller, and a guide for the next study theory; The third part introduces the situation in the network bookstore, social networking sites and entity bookshop, to evaluate the bestseller lists, emphatically introduces the top ten list of the most popular books, and presents the basic features of bestseller lists in the decade; The fourth part respectively analyzes the best-selling author, the press that produce the best sellers and the popular book type, and focused on the changes of writers and publishers who have lot of bestsellers, generalizes the structure and framework of bestseller list; The fifth part list is about the reasons of the bestsellerphenomenon and the relations that associated with the development of the era that based on the previous section structure,such as the view of an economic, social, cultural and psychological factors, tries to find out the development trend of future bestseller and the direction of the social culture. Finally,through to the list of the content and framework of research, this article tries to understand and explore the future layoutof the best-selling book and cultural trends, and made a bold forecast on the best seller in the future research and academic trend.Experts and scholars generally believed thatreaders selectionand potential can objectively reflect the current social culture changes. The main meaning and purpose of the present study is grasping the publishing market’s current overall course through the best-selling book category distribution and change trend of exploration; They can more accurately locate the status of a best-sellingindustry in China,through to the publication and dissemination are best-selling market insight and profound research,especially for the present continuous and rapid expansion of hot seller market to a calm thorough analysis, to explore the future direction and fields of the study on the best seller.