Research On Network Operation Strategy Of Media Talk Show

In recent years, the "We Media" has become more and more popular., and so that the Internet and Media industry have paid more attention on it. From blogs, wikipedia to weibo, WeChat public platform, and video website "podcast", all kinds of the"We Media" forms are updated, gradually become a new channel of access to information and resources. Besides, the "We Media" operators also gradually figure out their own operation strategies gradually formed their own characteristics. Since 2012, the "We Media" industry ushered in the new opportunities and challenges, the network "We Media" talk show has become the development of a new direction. As is known to all, the program named Lou Ji Si Wei is one of the more successful network "We Media" talk show products in this industry. The show around Luo Zhenyu who share his personal thinking from books and its main content is knowledge. In addition, the knowledge community is its center idea. So that many kinds of ways of operating, such as content, brand, business operations are around this center idea. Lou Ji Si Wei’s operates are innovative and this is why it can be such successful. The show is not only a network "We Media" talk show product, but gradually become an Internet community brand. Of course, the Lou Ji Si Wei also had trouble in the process of development, including content production, team building, business trying to weigh the benefits with the members and so on. So by studying such a show’s operating strategies, the feedback of the audiences and the developing predicament can be very significant.In this paper, through case analysis and content analysis to the Lou Ji Si Wei’s operation strategies as the research object, through the analysis of the specific operation strategy and the effect of the audience feedback, to summary the network "We Media" talk show’s general law of operating strategy, aimed at providing reference significance for the media practitioners the development of cultural products. As a new cultural product at the age of the Internet, "looking for a group of people, meeting a group of people, taking root in a group of people" is the way for network "We Media" talk show to live on. Whether the strengthening on the level of content, or operating on the level of the user, or the promotion of the brand and the development of the business model, many network "We Media" talk shows have their own operational skills and patterns. But in the end,we can only remember network "We Media" talk show is still Lou Ji Si Wei, Xiao said, the channel Xiao-bo Wu so on, many unknown products did not achieve a sense of success. This success may include the video hits, WeChat public account influence and popularity, and so on. But the real success is whether it has a stable, loyal and high activity of users. Under the new media environment, blogs, microblogging, WeChat, video, cultural products are always changing its shape, but the constant pursuit of cultural products is the spirit of the free combination.In the Internet age, a truly successful cultural products is actually more need to transform their operations and development from their own to the user perspective, to the the level of service. The continuous development of the Internet is not so much the evolution, rather than a "return". In such a free combination of the Internet society, every cultural products need to find their own "digital" survival of the best.This return is to pursue his true and is not were wrapped in the public.