The Study On The Problems And Innovative Strategies Of CCTV-7Television Military Programs

Military, from the date of human birth and human are inseparable, the war betweenhuman beings is the first military news. With the development and progress of society, the TVmedia became tools and instruments by which the public started to understand the militaryinformation, and through the use of the image of the screen and the vivid language carried upto the responsibility of the mass communication information. At present there are manystudies on military news, and the main tend is to paper media. And the research of the TVmilitary programs, is still not perfect, and they are based on the central television station ofmilitary programs for analysis object. However, in some respects it also had more outstandingachievements, mainly reflected the present situation of the television military news, the effectof publicity, the countermeasures of development. Due to a number of emerging media, suchas the network, micro-letters and others widely used, traditional media such as newspapersand television was a certain impact. Recognizing the status of TV military programs, andseizing its features and advantages of the publicity, and proposing some solutions for existingproblems, is of great theoretical and practical significance for the consolidation of thetelevision military programs, especially the military programs on CCTV.Summarizing the predecessor’s research experience, TV military programs of CCTV-7Problems and innovative strategies were put forward. On the basis of the development statusand communication features and functions, using the comparative list example andcompariative method to put forward the existing problems, these problems are mainlyreflected in: creative concepts, form of expression, audience targeting, the ideas ofcommunication and the quality of disseminators. Using content analysis method, on the basisof analyzing the columns of "The Military Report","The Defense New Observation","TheMilitary Documentary", targeted pointed out as a national TV military propaganda imageCCTV-7TV military programs, which should put forward some strategies from the audiencepositioning, content distribution, dissemination of the concept, the idea of public opinion, thequality of program production and the quality of disseminators and some aspects. The aim isto put forward some opinions for reference to keep CCTV-7TV military programs in theincreasingly fierce competition environment of media stay healthy, sustainable development.