Research On Innovative Strategies Of New Cultural And Museum-based Programs

The innovative expression mode of new cultural and blog programs not only meets the needs of the audience,but also enriches the inner world of the audience to a greater extent with the values and spirit they convey.In the first chapter,this paper combs the development process of the whole cultural and museum-based programs,and takes 2016 as the time node to analyze the reasons for the emergence of new cultural and museum-based programs.On this basis,this paper classifies and summarizes the characteristics of the new programs.In the second chapter,three representative programs are summarized and abstracts their communication strategies in terms of content,channel and effect.And reinterpretation,comprehensively summarizes new wenbo in the third chapter shows in the three aspects of content,form,path innovation strategy.Based on the past cultural programs,the article focuses on the analysis of the development bottlenecks and improvement strategies of new wenbo programs in Chapter 4.It is pointed out that in the future,new wenbo programs should not only adhere to both content and form,but also the program producers.We should also strengthen the communication with the audience when selecting the good celebrities,and focus on the development of derivatives in addition to innovation,points out the future new wenbo program should not only adhere to the content and form,program makers should also be the mark of good star selection,strengthen the communication between the audience and,in the innovation also should focus on the development of derivatives.In this paper,the study of new cultural and museum programs has certain practical significance for how to innovate TV programs in the future,and how to find the balance between obtaining commercial profits and realizing their social responsibilities.At the same time,this paper advocates how to learn from the experience and lessons of predecessors and innovate the form of program expression in order to better make due contributions to the dissemination of the excellent cultur of Chinese nation.