"Feng Yun Hui" Financial Program Crowdfunding Business Model Innovative Research

In recent years,under the impact and influence of emerging media,the sales of its program products have deteriorated,which has caused media advertising revenue to continue to shrink.Under its influence,the funds originally used for business investment have been reduced accordingly.The decline in the quality of the program has triggered a new round of decline in advertising revenue.The financial chain of traditional media is therefore in a vicious circle.If this situation is not reversed,its operating prospects are not optimistic.In the competitive market environment,traditional media are facing the difficult choice of business model.Its concrete performance has the following four aspects: The communication mechanism is difficult to meet the increasingly diversified needs;The profit model relies too much on advertising revenue;The main position of content production is severely challenged;Lack of product protection awareness and precision marketing measures.Under the challenge of digital media,the production of traditional radio programs is exploring new development patterns.In recent years,there have been many cases of mass production of radio programs in the traditional media sector(this article will take the Guangdong Radio and Television Pearl River Economic Station radio program "Feng Yun Hui" as an example).They have greatly changed the traditional production model of media programs and changed the inherent role of audiences,presenters,and producers in the dissemination of programs.This article focuses on the challenges faced by traditional media in the Internet era,the combination of traditional media and Internet finance,the concept of crowdfunding,the reasons for the development of crowdfunding programs,and the bottlenecks encountered in the development of crowdfunding programs.As well as the countermeasures for the future development of crowdfunding programs,several aspects are analyzed and studied.As a kind of emerging Internet Jinrongmoshi,crowdfunding has many characteristics such as low cost,fast financing,and wide audience.The emergence of the crowdfunding model has provided the soil for the growth of small and medium-sized enterprises and start-ups in China,breaking the limitation of venture capital financing.The link between crowdfunding and traditional media has opened a new path for traditional media that is affected by the Internet in the new era.