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The Analysis Of Topic Planning About Children's Bestsellers In Recent Ten Years(2004~2014)

Posted on:2016-11-05Degree:MasterType:Thesis
Country:ChinaCandidate:J DingFull Text:PDF
GTID:2348330479455796Subject:published
Abstract/Summary:PDF Full Text Request
In the era of mass culture, bestseller is well known. With the development of book market, children's books gradually enter the age of bestselling books. Successful books come from successful plans. Planning topic is the first step of publishing work. It's also the soul of editing and publication.The development of children's bestseller in China has gone through three stages. From 2004 to 2006, our local children's bestseller rose, Children's best-selling began to truly mature. From 2007 to 2009, children's bestseller was gradually commercialized deeply, it was beginning to move towards a brand. From 20010 to 2014, children's bestseller started to enter the era of multi.Using methods such as case analysis, content analysis and comparative analytic, this paper analyzes nearly ten years of children's bestseller topics features such as launched books brand?media participation in the interactive book market and so on.Finally, this paper combining with the development status of children's best-selling books selection.And then according to the features of planning topics, the paper predicts the development trend of children's best-selling books topics planning.
Keywords/Search Tags:Children's bestseller, Planning topics, Books brand, Marketing
PDF Full Text Request
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