Research On The Selected-topic Planning Of Books Under The Omnimedia Era

Under the omnimedia era,the boundaries within various media are gradually blurring and converging.The book publishing industry has ushered in a period of major development opportunities.Publication agency not only focuses on planning original topics and publishing original books,but also keeps pace with the development of the times,taking advantage of all media in product planning and production,and making full use of the content and marketing value of other media content resources.In the era of omnimedia,publication agencies are facing development opportunities such as diversified needs of the users,strong support from national policies,a in-depth mediazation society and the desire of the media complementation.Therefore,there is great feasibility for publication agencies to rely on and use other media content resources to plan books in omnimedia era.The topic selection planning of books in omnimedia era helps to bring users' scarce attention to publishers and related media,and it is very helpful to adapt to the changes in the market economy.It has the characteristics such as tending to use high-quality attention resources,adaptive re-creation that must go through the book medium,more precise target groups,and the ability to achieve cross-media conversion of the fans.In addition,the book topic planning in the omnimedia era is basedon various media content resources and cannot be separated from the the original content resources.However,the content resources of different media have their own characteristics,which will affect the development of book topic planning activities.When planning other media content into book,it is necessary to adapt its content resources to the production law of the book,and it is also request to use the advantages of the original content resources to arouse the user's cognitive and empathy to maximize the original attention resources.In terms of content resource selection,publishing agencies tend to choose popular and entertaining content resources,choose content resources with the core value and choose brand media or column content resource.In terms of candidate selection,publishing agencies pay more attention to the popularity and the appeal of creators in society,and the source of authors and identity roles are more diversified,mainly including popular content creators in emerging media and practitioners in traditional media organizations.In terms of content of the book,publishing agencies mainly have compilation and assembly &innovation conversion two ways.As for the design of the front cover,publishing agencies focus on highlighting the characteristics of each media and achieving mutual benefits and win-win results through text interaction.There also are a series of problems to be solved in the selection ofbooks in the omnimedia era,such as over-commercialization,over-entertainment and shallowness;publishing agencies are not integrated with each other,and lacking in internal resources evaluation standards;the media system is ossifying and related copyright management is not in place.In response to the problems above,this article attempts to propose corresponding measurement.