| In recent years, the entertaining of TV news has become a popular trend, which have a bigger and bigger influence on all sides. The managing mode of TV media in our country and concept of spreading have been greatly changed. It has been increasingly used as a means to gain more audiences. Decorated with entertainment, news is having a negative effect along with the originality given to the audience, which makes us concerned about. As with the entertaining of TV news, we ought to take an objective attitude towards the research into it. Following the route of its development, we should first find out its source of production, profoundly analyze the reliability of its existence and negative impact ,and finally solve the problem of how to respond to the phenomenon. Only in this way can we guide it to develop in accordance to the basic law of news industry developing as well as to be popular with the wide audience. |
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