An Analysis Of The Present Situation Of China 's TV Entertainment Programs From The Perspective Of Economics And Consumer Culture

In recent years, the State Administration of Radio, Film, and Television, as known as SARFT dispatched documents on many occasions which endeavors to strengthen the management of television program as result of the appearance of excessive entertainme nt feature in television program, the occurrence of excessive entertainment tendency in t elevision entertainment program and the fact of similarity of style and homogeneity of t ype in program. Nowadays, the popular theory within industry is that the phenomenon o f excessive entertainment is the result of over development and operation of television media. The program producer and supplier pursuit far too much the economic interest, t hus overlook the institutional attribute of television. With the development of marketiza tion, people regard television program as economic good, nevertheless the general point of view in culture research of consumer culture had abundantly demonstrate that televisi on program cannot be simply consider as economic good, its attribute of cultural comm odity also play a significant role.Therefore, the analysis of television entertainment program should both regard it as economic good and cultural commodity. This article is based on the point of view whic h taken television entertainment program as economic good and cultural commodity, un der the relevance but different perspective of economics and consumerism, attempts to g ives further explanation of current situation of television entertainment program.The article divides into five parts. The first part is introduction, which illuminates not o nly the background information and implications, research approaches and methods of t his study, but also the contribution of previous study in the angle of view of economics and consumerism. The second part explains the circulation of television program in two economies, which is television program both act as economic good and cultural commo dity. The third part of the article treats television entertainment program as economic go od and put it into economic analysis, to show that the market operation of television ent ertainment program almost could not apply the traditional’standard pattern’to give exp lanation. The next part considers television entertainment program as cultural commodit y and indicates that under the influence of consumer culture how television program mo ve toward the tendency of excessive entertainment. The final part is the conclusion that t aken on the basis of empirical analysis of predecessor and presented a normative researc h direction.