| Hunan TV "Super Girl" program launched in 2004.2005 "Super Girl" program relying on a strong marketing tool and innovative participate become popular,the domestic fan culture has begun to active,the number of fans and influence greatly increased,"Super Girl" program has become a widespread concern in the industry and academia level of the program.Ten years later,Hunan TV to regain the "Super Girl" brand,The use of a new system,broadcast platform and the way to reproduce in order to reproduce the brilliant.Ten years,due to the socio-economic and cultural environment has undergone tremendous changes,Mapped to the "Super Girl" program and to be demonstrated,2016 "Super Girl" program presents the fan culture from the fans of consumer behavior,text production and psychological aspects have shown a new form and characteristics.From the consumer level,2016 "Super Girl" fans are the consumption of media texts and idols symbols and intertextual network,fans in order to chase idols for the aid behavior is a core fan-driven cluster behavior,2016 "Super Girl" fans of the consumption of heavy and high frequency characteristics,fans from the consumption process to obtain meaning and pleasure,To meet the needs of self-realization and the division of the boundaries of the group to build a kind of segmentation space.From the text production level,2016 "Super Girl" fans not only participate in the production and production of the program text,also participated in the production of idols.The program for fans offers reproduction of the "material" to promote the fans to form their own unique culture,at the same time,changes in the media can enable fans to participate in the reproduction of the program through voting and barrage.2016 "Super Girl" fans of the text production behavior is a self-view of the production,fans in the show themselves at the same time declared his fan identity,fans' declaration of productivity not only leaves traces on the Internet platform while producing channels.In the psychological level of fans,2016 "Super Girl" fans chasing the idols because of fans lost psychological and sense of lack of sense,fans chase idols for self-identity,the recognition of fans is divided into two parts: self-identity and group identity,2016 "Super Girl" fans mainly from the projection of identity and fantasyrecognition of the two aspects of the construction of the fan's self-identity,at the same time 2016 "Super Girl" fans through the fan group internal communication and group outside the segment and confrontation to strengthen the fan identity.2016 "Super Girl" fans culture value is mainly to train the core fans to guide the general audience,improve the production side,broadcast platform interactive capabilities,so that fans involved in the front,the user viscosity increases,enhance the collective sense of belonging to the fans,and strengthen the fans agree.At the same time,the production of the program is too dependent on the fans to make the entertainment program system lengthy,the program content is boring. |
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