A Banner Of Consumer Culture

The real-person-show program—"Super Girl's Voice" maked by Hunan Entertainment Channel had been popular in China from 2004 to 2005.It became a new milestone of populace tide"in Chinese amusement field. The program had succeeded greatly,however,it bought about some bad influences.Consequently,a great deal of people commented on it extensively. "Super Girl's Voice" changed from a amusement program to a complicated culture event.The thesis analyzes "Super Girl's Voice" with consumer culture theory. At the begining of the thesis, the thesis defines the concept and characteristics of "consumer culture"and the contact between mass media and consumer culture.Then,the author brings to light the essence of this culture phenomenon from the aspects of the political economy and culture-semiology.Based on the conclusions above,the author elaborates the deep-seated reasons why"Super Girl's Voice"was popular from three aspects belowrthe society environments,the psychology factors and the media condictions.They get in touch with consumer society inseparably.Last but not least, the thesis reveals the spiritual conflicts of people living in consumer society,points out the difficulte position "Super Girl's Voice" faced with,and presents some countermeasures.