Commercial Film Creative Audience Psychology

Advertising is the art of communication, but also to convince the art. As a communication arts, advertising must be able to reach your audience, and they note that perception; as the art of persuasion, advertising must be able to enter the hearts of your audience to gain their trust and understanding. In recent years, many of the advertising media, commercial television clips of the fastest growing, combining radio, newspapers and audio-visual feature films to sound, image, color, skills, vision, hearing, reading simultaneously, lively characteristics become the most modern and most eye-catching form of advertising.In order to ad a true soul into the audience, producing a more ornamental, artistic commercial television clips, advertising people first need to do is clear the subject matter, clear target audience, target audiences and conduct a detailed market segmentation to study its characteristics, habits, psychological, according to the target audience characteristics and psychological ideas of the target audience for advertising creativity, and use of appropriate techniques it demonstrated that the advertising performance, in order to achieve effective advertising.The article also for the typical target audience and the group carry out a detailed psychological analysis of behavior, etc., and identify those target audience for the performance of the creative and innovative practices, there will be a specific case as an aid analysis.