The Transmission Of Video Injection Advertising Psychology Review

In the high-speed information age, the audience’s attention resources become moreand more precious, the so-called heartbeat to action, how to attract the attention of theaudience, captures the audience ’s psychology of consumption, meet their consumptiondemand has become the top priority of the development of advertising. Now the same orthe vulgar advertisement everywhere is visible, invisible also damaged part of goodadvertising interest, injection type advertisement from talent showing itself, the key is totruly achieve the " injection", here "injection" is not a simple into film and televisionworks, but to really into the audience’s heart, in order to receive the good effect ofcommunication.However, the world’s most difficult to guess, is the heart. It is also as the researchhas brought certain difficulties, but, as long as we are good at follow the scientificprinciples, using the scientific method can meet people ’s psychological activity rule, willmeet people in love advertising dissemination process of the law of psychologicalactivities, so it will grasp the consumer psychology, understand the demand, andaccording to consumer psychology and consumer demand, the the correspondinginjection type of advertising strategy, injection type advertising methods, to achieve themost ideal injection type advertisement dissemination effect. But most can guide us toknow the consumer law of psychological activities and the need of scientific is thepsychology of communication. So this paper to communication psychology perspective,research into advertising, in order to achieve better advertising effect, and furtherimprove product visibility, credibility so as to enhance the competitiveness of the marketand lay a solid foundation.Previously on the injection type advertising research or purely from the perspectiveof Journalism and communication, not to see the audience on its psychological reactions,psychological selection and floating on the surface description; or purely from theperspective of psychology review see injection type advertising and audience psychologyinner link. All two make the limited research on the one-sided. This article from thecommunication and psychological integral contact angle, inspect injection ads fromtelevision to the audience psychology final acceptance process, it reveals the effect ofinjection type advertisement law.