The Influence Of Micro Film To The Audience Psychological Research

Media performance by changing people’s needs, the arrival of "micro era" in order toadapt the basic characteristics of information fragments into a new film art form. With thedevelopment of new media technologies, micro-film and the rapid rise of instantcommunication, it is in a unique style and spread the content of the form to show in front ofpeople, to adapt to a new environment and enjoy the spread habit. Theoretically, each anemerging technology in the process of dissemination and development, there were not peopleaccept the results of the non-active people must be based on some kind of social andpsychological factors only touch and use of such new things. So, what exactly is the reasonfor so much concern micro movie? Conversely, micro-film and how to meet the psychologicalneeds of the audience? Its audience, what are the positive psychological impact, whether thepotential negative impact of some? Based on the above, for the lack of presence of micro-film,which proposed rationalization of development proposals? This article explores these issuesfrom the audience and psychological perspective.This thesis involving new media, sociology, communication studies, psychology andother related disciplines. First, determine the propagation of micro-film and the majorrecipient groups. Secondly, the major micro-film to receive college groups, scientific research,using the questionnaire method to obtain first-hand data and make valid statistical analysis,and then make the appropriate and accurate conclusions. Conclusions discuss the positiveimpact of micro-film from the audience and the negative psychological impact of bothpositive psychological impact from the "novelty seeking quick" mentality, psychology,"expect " psychological "identity "," self-realization " psychological, mental " subconscious"This five psychology theory. The negative impact from the confused, misled, escape anddefense psychological phenomena provoke thinking. Finally, according to the correspondingconclusions, to make reasonable suggestions to make movies in the future a better microbroader trends. Article will use the whole piece of literature review, questionnaire,comparative analysis of three methods powerful research methods. First ask hypotheticalquestions, and then through theoretical support and survey data support the conclusion drawnarticle.Seen as a matter of micro-film experts or ordinary people, whether it is a new art formlarge lead film star or grassroots are loved by its audience’s psychology studies, has itsextensive academic and practical significance.