Industrialized Operation Model Of CCTV5 By Commission

As the makcet economy's development, the ajustment of structure and system reform have become the topic of television industry. For a long time, the fund on making the programme have been distributed by national fiscal department. As the time of 30 years for reform and opening, television media industry made a great progress with the development of economy and policy. The model of producing and broadcasting integration has been broken up and the programme producing already transferred from inside to outside of the system.There is no doubt that sports TV already on the way of industrialization but our country's way of industrialization is slow which have the reason on machanism and also on experience. How to find a way is the aim of this paper. The study on commission is the outlet of CCTV-5 industrialization and accelerate this way.Through the study, the conclusion is drewed as follow, according to the marketing standard which means CCTV-5 could have more chances and more program sources; ZhongShi Sports Co, Ltd is a good start for the commission of CCTV-5; through the commission the management and machanism is improved. The idea of management is deepen, the idea of invest and marketing is the same; the producing company will be arise; commission is the outlet of CCTV-5 industrialization.The fact of industrialization is no doubt but we still linger on this way. The commission is the key and the outlet for the gate of industrialization. The commission is not the destination but the measure.The suggestions are, Firstly, the broadcasting party could invest in the producing institute and sign the contract to ensure the producing institute developed;secondly, giving some time for the producing party and in charge of selling the qualified products from them;the third, the producing party should grow up and have their own competitives; the fourth, The examination of the program could make sure to bring the more wonderful program to audience;The fifth, the ration of interet after commission is very important after commission; the sixth, adopting various way to develop and form the chain of industrialization.