The Research On Financial Management Of The Hunan Broadcasting System Show TV Under The Commission

With the reform practice of China’s broadcast media industry, the financialmanagement of broadcast media industry also gradually developed. Our broadcastmedia industry has experienced changed from the career management of national fullfunding in the planned economic system to the enterprise management, which isself-management, self-financing in the market economy system. With the increasingdevelopment of broadcast media industry, the status of financial management is moreimportant in management as program production, personnel, revenue and so on. Thefinancial management has made an indelible contribution in standardizing operationand Improving management.With the in-depth reform of China’s cultural system, themedia manager recognized the role and importance of financial management, thetheoretical induction and summary of the existing practice has become important.With the trend of separatting broadcasting industry, the research of new financialmanagement model of broadcasting is urgent.From the starting of researching comprehensive the development of thebroadcasting media industry and the characteristic of the financial management ofbroadcast media industry, this paper deeply analysed the substance of the currentChina’s media reform, learned from the successful experience of financialmanagement in the broadcasting industry at home and abroad, explained the practicalapplication of the advanced financial management combined with the businessexperience of the author in the field of broadcasting media industry financialmanagement model. Finally， this paper exacted the framework of financialmanagement of the Hunan broadcasting system Show TV combined with the generalframework of financial management,which including the management objectives, theimportant points of financial works, determination of the scale of the enterprise andbusiness mode. In hope that this study will address the financial management issues ofthe Hunan broadcasting system Show TV, and provide a new perspective to thetheorists of broadcasting industry.Through the research and analysis, this paper exacted the appropriate financialmanagement framework of the Hunan broadcasting system Show TV: the objectives offinancial management is the effective and sustainable appreciation of the corporatecapital; the contents of financial management includes improving the standards of accounting, participatting in the advertising management, researching the pricing ofproduct, concerning about the investing and financing activities, establishing internalcontrol system; the boundary of financial management is transaction cost principle,centralization and decentralization; the mode of financial management includesresearching the needs of management, refining the development of program,implementing the targeted training, ongoing maintenance and improvement. Thispaper has great importance for improving the leve of financial management of theHunan broadcasting system Show TV.