Research On The IP Industrialization Operation Path Of Children's Publications In China ——Takes The "Greater China Treasure Hunt" Series As An Example

With the in-depth development of the Internet,big data,cloud computing and the continuous integration with the entertainment industry,IP development has become a big wave of cultural and creative industry,and has been fully developed in various fields.In the publishing industry,the IP development in the field of children's publishing has natural advantages,and has always occupied an important position.Children's literature,education,movies,TV,animation,games and other forms of content can be connected through IP.The IP operation of children's publishing has successfully promoted several rounds of cross-border development in the children's publishing field and other cultural and creative industries.At present,China's leading technology and its innovation and development ability in the world have a great role in promoting the development of IP industrialization operation of children's publications.The IP development and commercial operation of children's publications can further enhance the added value of publishing brands and realize the influence and economic benefits of children's field to the greatest extent.The Treasure Group of 21 st Century Press Group and Shanghai Jing dong Animation Technology Co.Ltd.is one of the few successful IP industrial operation cases in China,which has important guiding significance for the IP operation and development of similar publishing institutions and brands in the industry.The first chapter of this paper first introduces the status quo of the IP industrialization operation of children's publications in China,and analyzes and sorts out the reasons for promoting the IP industrialization operation process of children's publications.Chapter 2 specifically analyzes the reasons and existing problems of the failure of Chinese children's publications in the process of building super IP(focus on the analysis of children's books with unsuccessful IP industrialization operation).Chapter 3 takes the large original children's book "Greater China Treasure hunt" series with successful IP development and operation in China as an example,Mainly analyzing the advantages of its success,Explore the unique IP development concept of "Greater China Treasure Hunt",The reasons for the successful building of the "Super IP" : content is king,brand building,fan economy,industrial chain construction,etc.,It is precisely because other children's publications are in the process of building an IP,In content innovation,brand building,industrial chain construction and other aspects is not good enough,To further highlight the success of the "greater China",Thus,the IP strategy of "greater China treasure hunt" is proposed to enlighten the IP industrialization operation path of children's publications in China.On this basis,the last chapter puts forward reasonable solutions for the difficulties existing in the industrialization of original children's books in China,fills the gap in the industrialization operation of original children's publications in China,and makes its own contribution to the cultural and creative industry.