On The Visualization Phenomenon Of Contemporary Mass Communication

Visualizing communication results from the development of electronic media technology. The visualization of mass communication is a new phenomenon and its essence is that visual sign unprecedentedly developed and became one of the most important symbolic-coding formats for information communication. Contemporary mass communication is mainly visualizing in two ways: the visualization of printing media forms and the visualization of traditional art forms. The visualization has deeply influenced the information communication. It extends the scope of acceptor and enhances the democratic degree of information communicating, which will help to set up a new public discourse sphere; on the other hand, it leds to the complanation and entertainment of information and ever brings on a visual supremacy. The visualization of contemporary mass communication wholly puts life into the aesthetic field,which will contribute to foster a new kind of popular aesthetic culture. But its overflowing could result in the fact that people rest their aesthetic activities on the level of sense-image enjoying and that their aesthetic interests vulgarizate and their aesthetic senses become inactive. Thus the traditional art spirits will be lost. Under the conditions of visualization, something should be done to construct our aesthetic culture. Firstly, we must be aware of and criticize the counter-aesthetic aspect of visualization communication and try to improve the aesthetic quality of disseminator and acceptor. Further more, we need combine the convergence of media technology with the integrating of aesthetic culture to develop new information communication in the future, in order to go beyond the visual communication. That is the subject responsibility of the contemporary communication aesthetics.