The Researches Of China Modern TV Culture Phonomena In The Modern Media Enviornment

In modern society,TV has become a main means which has been used for communicating information and exchanging emotions. It is one of important media. As a medium,TV bears its own characters and advantages which distinguish it from other media. Even the movie,which is often mentioned together,is greatly different from it in ways and contents of propogation as well as the way in which audiences appreciate. So we believe that TV has its necessity and rationality of exsistence. Culture which TV carries naturally becomes a kind of unique phenomenon. As a matter of fact,modern TV culture has a wide influence on audiences even on the whole society. Reserches of TV culture has become a tendency and demand for accelerating development of social culture.In the western countries,reserches of TV culture,which has been made for many years,has formulated some certain theoritical system. But in China,TV culture has remained the stage which is gradually being focused on. Relevant theory systems have not been established and perfected. Many people make the study and reference of western theories as startpoint of reserches. After all,culture reserches,however,can be of real significance only it can be made in the concrete context. Western theory has its own specific context and ours should also be built on the base of indigenization. As a consequence,we make a close comparision in historical and cultural background,operation mechanism and character of audience group,thus confirming socialist society with Chinese character and five thousand long and splendid history and culture as context of reserches of China modern TV culture,finding the orentaion for further reserches of concrete phenomena.As to China modern TV culture,article mainly focuses on several main phenomena such as "narration about story of common people","story explanation","famous person effect" and "synthetical literature and art" to analysize in detail. From which,on one hand,general character of TV culture that placing emphasis on combination of nation nature and modern nature,lauding humanistic spirits,accepting the macro-contral of main stream ideology and being gradually penetrated by commercial purpose has been revealed. On the other hand,as the creator of TV cultural meaning,large China TV audience whose "active" expression and reflection in mind and emotion,aesthetic psychology and aesthetic interest has also been analyzed.Generally speaking,modern TV culture has developed a culture power which can not be ignored. Its propagation and development should necessarily have a great impact on human mind and behaviour even on development of whole social culture. Consequently,it is not only necessary means of improving the taste of culture and developing TV undertaking in our country,but also feasible approach to enrich social culture and to perfect and improve people's aesthetic interest and moral quality to make the reserches of China modern TV culture,to understand the current situation and characters of TV culrure in our country and to pose some benefical,reasonable ideas and suggestions.