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Analysis On Acceptable Aesthetic Properties Of Audience Of Mess Media Culture In Semiotics Perspective

Posted on:2012-04-24Degree:MasterType:Thesis
Country:ChinaCandidate:Z SunFull Text:PDF
GTID:2178330332997989Subject:Journalism
Abstract/Summary:PDF Full Text Request
Today's media age, people accept the reality which the medium provides, enjoys expense entertaining fashion and the life style which the medium gives, the medium culture already just like became the social mainstream culture, even the socialized narrow system strength. Facing this realistic situation, the scholar already paid more and more attention to the research of the medium culture, specially from receives of the audiences to accept, attempting to promulgate the modern culture condition of the modern media as the living environment and the psychic mechanism of people taking part in the social life, however, there is a big space in the area of analysis on Acceptable aesthetic properties of audience of mess media culture in semiotics perspective. This selected topic will pay key attention to the audience, through analysis on Acceptable aesthetic properties of audience to find the medium culture connection of mark, significance and the audiences three essential factor in the medium culture.Mark theory as a way of understanding the world, the applicability of the communication, specifically, includes the traditional spread of semiotic theory and the semiotic communication applications, germinal in communication scholars` view. The media culture of the audience is the audience that the aesthetic properties of recreation, use of mass media to get happiness, the value of inner joy, from the symbol as the thresholds of view, there is also the codes in common between the media text and audienceSpecifically, carrying on the medium culture analysis with the mark theory, this article is to understand the explanation from the symbolic level, the significance of symbolic meaning and symbolic significance level to analyze the generation level of the audience "world knowledge" of the symbolic, aesthetic significance of audience empathy symbol and audience construction and deconstruction of the text symbols carnival, which has a typical selection of media and cultural phenomenon or product, through the specific things like, including the media to create the "symbolic world", the hit Korean drama, online games, television entertainment programmer electronic writing, network video and Network catch word etc.semantic analysis, in order to have a limited view of this, the acceptance from the audience to carry out its investigation and inquiry related to the audience come to the aesthetic properties of media culture, namely the reality simulation, sensory pleasure and the recreation of productive property of three esthetic value.This article falls the medium culture in audiences' attention spot in the audience heart of the aesthetic pleasure, through the symbolic theory of media texts construct the intrinsic properties of media and cultural excavation, trying to reveal aesthetic attributes of media culture from the audience on the media culture that accepted the aesthetic motivation.The producers did not sign the text processing of the media, myths and other issues as the focal point of universal, interpretation of media texts in the audience certainly a rational basis to explore the cultural acceptance in the media in the audience happy and aesthetic desires demand.
Keywords/Search Tags:media culture, semiotic, audience, aesthetic
PDF Full Text Request
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