Research On D Express Company Performance Evaluation Based On Multi-dimensional BSC-ANP-FUZZY

With the transformation and upgrading of the national economic structure,the logistics industry develops rapidly like bamboo shoots after a spring rain,Logistics industry has changed from the terminal industry to the forerunner industry,which plays a great role in optimizing industrial structure and economic growth.In order to expand market share,the competition among logistics enterprises is more fierce,so how to improve their competitiveness and performance level in the fierce competition market is always the focus of logistics enterprises,especially express delivery enterprises.In addition,under the call of sustainable development and national production safety,logistics corporate social responsibility has attracted more and more attention.Whether logistics enterprises fulfill their social responsibility and the performance of the results are related to the development of enterprises.Therefore,how to improve logistics performance while fulfilling social responsibilities has become an urgent problem for logistics enterprises.This paper takes D express company as the research object.Based on the four-dimension theory of balanced scorecard,the dimension of social responsibility is added to evaluate the performance of D Express company.Through the analysis of the existing performance evaluation system of D express company,it is found that there are many problems in the existing performance evaluation of D Express company,such as incomplete selection of indicators and lack of long-term orientation.On this basis,the performance evaluation index system of D express company is constructed from five dimensions of finance,internal operation,customer,learning and development,and social responsibility,starting from the development status and future trend of express enterprises and the factors affecting the performance of D Express company.The index weight of D Express company is determined by network analytic hierarchy process(ANP),and the fuzzy comprehensive evaluation method is used for evaluation.Based on this,the improvement suggestions of D Express company performance are put forward,that is to improve the internal operation process,explore profit growth point,improve per capita efficiency,establish brand competitiveness,improve logistics technology investment and pay attention to the development of green logistics.