Research On The Performance Evaluation Of A Accounting Firm Based On Balanced Scorecard

In the increasingly globalized economy,our country is experiencing a strong momentum of development,with the scale of business operations expanding and the business areas becoming increasingly diverse.As the economy grows,auditing becomes increasingly important.To better achieve the operational goals of accounting firms,they must continuously improve their capabilities and provide diversified services to meet the changing needs of society.By the end of 2022,the number of accounting firms in China surpasses 9,000.Due to the limited market,competition for market share among accounting firms is very fierce.Compared with international and cooperative firms,domestic firms have many shortcomings in terms of talent,financial strength,market competitiveness,and experience,especially in the area of performance management,which has more room for improvement.Effective performance management can make it easier for managers to conduct fair assessments and provide effective feedback to employees,so as to improve the overall quality of staff,consolidate their strengths,and promote the overall effectiveness of the accounting firm,which is conducive to the firm to maintain long-term stable development and enhance competitiveness.In recent years,due to the complex and changing external environment and the spread of the new crown pneumonia,our country’s macro-economy is facing downward pressure,and the accounting industry is also facing fierce competition.In order to improve their competitiveness,accounting firms must change their traditional management concepts,adopt scientific management methods,and improve internal management.Accounting firms should use performance evaluation as a management tool to improve practitioners’ competence and practice quality and improve service quality by strengthening performance management,planning the future from a strategic perspective,and using strategic vision to identify and solve problems.The introduction of the balanced scorecard as an important performance management method in the performance evaluation of accounting firms is beneficial to improving their long-term performance level,providing a reference for the development of professional talent reserves,and realizing the vision of preventing audit risks,enhancing core competitiveness,and increasing visibility.It is also helpful in clarifying strategic goals,improving the internal governance of Accounting Firm A,and promoting its better development.This article first reviews the concepts and methods of performance evaluation and the application of the balanced scorecard in performance evaluation,as well as relevant literature on performance evaluation at home and abroad,starting from the background and significance.It explains the relationship and characteristics of performance and performance evaluation,performance evaluation methods,and the four dimensions of the balanced scorecard.Then,through literature research,questionnaire surveys,and other methods,it analyzes the shortcomings of the current performance evaluation at Accounting Firm A.Based on the analysis of the current performance evaluation problems,the feasibility of using the balanced scorecard method for performance evaluation at Accounting Firm A is analyzed and discussed.Furthermore,a strategic map is drawn,and the accounting firm’s strategic goals are divided into four dimensions,constructing the specific content of performance evaluation at the overall,departmental,and employee levels of Accounting Firm A;the specific weights of the first-level and second-level indicators are calculated using the analytic hierarchy process to determine the performance evaluation indicator system at each level.A set of performance evaluation forms is prepared for the audit staff of the business department.Finally,the newly constructed balanced scorecard performance evaluation indicators are normalized and calculated for results and operation.Due to the limitations of data collection,this article did not carry out actual operations in Accounting Firm A but provided targeted improvement measures for the overall implementation of performance evaluation in Accounting Firm A based on the expected results.