The Influence Of Tourists’ Study Tour Experience On Their Pro-Environmental Behaviors

In recent years,the state has issued a number of policy guidance and standardized opinions related to study travel,in order to promote the development of study travel.Driven by favorable policies,the study travel quickly integrates the knowledge of culture,geography,history and other disciplines,and the high fit of the agriculture and tourism integration destination and the study travel destination has attracted attention from all walks of life.Agricultural research travel has developed rapidly and is favored by many tourists.At the same time,problems such as poor product quality and emphasize travel rather than learning.Based on this,the academic circle has focused on the curriculum setting and base construction of research travel,but the tourist experience satisfaction and the post-travel behavior of research travel,especially the exploration of the relationship between research travel experience and environmental behavior is relatively weak.This paper has five years development of tea culture studies travel base —— Dujiangyan tea valley as a case,it needs to focus on tourists travel experience,optimize agriculture,tour,teaching integration development path,so the research studies travel tourists experience satisfaction and behavior after the study of research travel base promotion and studies travel market prosperity has important theoretical and practical significance.On the basis of reading a lot of related literature,clearly defined the studies travel,travel experience,such as concept,based on stimulus-reaction theory,build tourism experience-satisfaction-swim behavior,build the tea valley studies travel tourist experience satisfaction,environmental behavior between theory model,focus on the regulation of natural empathy.The data with SPSS 22.0 and Amos 24.0 software.Through theoretical analysis and empirical research,the following conclusions are drawn: First,study travel travel experience includes seven dimensions,namely,travel companion,management service,infrastructure,travel environment,experience activities,curriculum setting and tutor quality,including a total of 31 observation items.second,The travel experience of study travel significantly positively affects the environmental behavior,and the travel experience of study travel significantly positively affects the satisfaction of study travel.Third,The satisfaction of study travel significantly positively affects the pro-environmental behavior,and the satisfaction plays an intermediary role in the travel experience and the pro-environmental behavior.Fourth,Natural empathy regulates the relationship between travel experience and satisfaction.According to the research conclusion,combined with the status and characteristics of tea Valley research travel,four development suggestions are put forward.First,upgrade to enhance the study travel conditions of tea Valley;second,focus on experience and increase the interest of tea Valley research travel;third,cultural excavation,enhance the tea valley study and education function;fourth,improve behavior to promote the sustainable development of tea Valley research travel.