Research On Financial Risk Assessment And Countermeasures Of A Real Estate Group Under Diversified Operatio

In the past decade,the overall diversification degree of China’s listed companies has gradually deepened,which is not only reflected in the increase of the number of groups implementing diversification,but also reflected in the acceleration of the diversification process within the group.In order to reduce the risk of its production and operation process,the Group has adopted a diversified business strategy with the concept of risk avoidance.However,in real life,the implementation of diversification strategy is a double-edged sword,which can disperse the operational risks of enterprises to a certain extent,but it will also bring certain financial risks.Implementing diversified management has become the only way to promote the transformation of real estate groups.Real estate groups need to pay attention to the financial risks caused by diversification in the process of operation.This paper selects A real estate Group in the real estate industry as the object of the case.Group A has implemented the strategy of diversified development in the early stage,and has always been a typical representative of the diversified development of real estate.Its industries include pension real estate,but some are completely unrelated.Through the analysis,it is found that Group A has not diversified its business operation well in the past five years due to unreasonable investment,lack of effective financing means and insufficient funds.Such a vicious circle makes the capital shortage of Group A constantly aggravated,and the capital allocation becomes more and more unreasonable,which eventually causes the company’s current financial difficulties.According to the literature,this paper deeply analyzes the various financial risks faced by the real estate industry in the process of implementing diversification.Then the strategic layout and causes of diversification of Group A are analyzed,and measured the degree of diversification of Group A.Then,the relevant financial indicators of Group A were used to identify and analyze the financial risks,and the financial risk evaluation model was established by combining with the entropy weight method and the fuzzy comprehensive evaluation method,so as to evaluate the financial risks of Group A in2017-2021.it also analyzes the reasons for its risks and puts forward some targeted suggestions,and finally expounds the research conclusions and deficiencies of this paper,and conducts further German and in-depth discussion,hoping to provide reference for other real estate groups that implement diversified strategies.