Study On The Optimization Of Warehouse Network Model Of Cross-border Bonded Warehouse Of Company A Based On A Pallet Of Goods

With the global economic integration and increasingly fierce economic competition,more and more enterprises are seeking the second curve of business growth on the path of business diversification.The influence and key role of cross-border e-commerce in international trade are increasingly prominent,which has become the future market development trend of China’s import and export trade.At present,China has emerged a number of excellent cross-border e-commerce enterprises,such as Alibaba International Station,Alibaba Global Express,SHEIN,Tik Tok Shop,etc.,with increasingly fierce competition.The competition between enterprises is the competition between supply chains and supply chains,especially the competition between logistics capabilities.In situations where research and development levels and sales capabilities are similar,the efficiency of the supply chain plays a decisive role in the competitiveness of enterprises.For example,JD has built its own warehouses nationwide,and orders from JD’s self operated stores can be delivered within 24 hours,successfully winning the user group with high order timeliness requirements.It is a successful example of relying on efficient supply chain as the core competitiveness of the enterprise.SHEIN has built its own warehouses on various continents around the world,and has gradually established a model of "central warehouse+front-end warehouse+transit warehouse" both domestically and internationally,successfully turning SHEIN into the fifth ranked global unicorn enterprise in 2022.Cross-border bonded warehouse has an increasing impact on cross-border e-commerce business,so optimizing the warehouse network model of cross-border bonded warehouse has important practical significance for enterprises engaged in cross-border e-commerce business to increase their competitiveness.The thesis takes Company A as the research object and analyzes the problems existing in the warehouse network planning of cross-border bonded warehouse of Company A through literature reading,questionnaire survey and expert interview..It optimizes the links from port to warehouse and warehouse to end,and achieves the goal of cost reduction and efficiency increase.The thesis describes the multi-brand and multi-channel situation of A company in cross-border e-commerce business,the layout of cross-border bonded warehouses and logistics costs in cooperation,and diagnoses the problems existing in the planning of A company’s current cross-border bonded warehouse network model,such as the unreasonable basis for warehouse allocation and warehousing process before the brand enters the warehouse,the disordered number and uneven distribution of warehouses,the lack of overall planning of warehouse network planning,and the single inventory design considerations.Considering that the process from port to warehouse and from warehouse to end of cross-border e-commerce warehouse is different from that of traditional e-commerce warehouse,the paper proposes to optimize the inventory structure and warehouse network model of cross-border bonded warehouse based on a pallet of goods,and proposes three inventory optimization strategies about "multiple inventory locations sharing","channel reserved inventory" and "activity occupied inventory".At the same time,in combination with the designated priority rule and the safe stock level rule,the SKU and the safe stock level under the existing multi-channel situation are redesigned.There are eighteen cross-border bonded warehouses that Company A has entered are optimized into five core bonded warehouses,from one warehouse serving one demand to one warehouse serving multiple needs,to improve the inventory turnover rate.In terms of warehousing process,port-to-warehouse,and warehouse-to-end link optimization,the chart model method is used for example analysis.It is found that positive results have been achieved in the optimization of inventory turnover rate,inbound cost,warehousing cost and distribution cost,which is helpful for Company A to optimize the logistics cost,shorten the time period of overall order fulfillment,and greatly improve consumer experience.The paper verifies the importance and reliability about "a pallet of goods" to the planning and optimization of the warehouse network model,and its conclusions have certain reference significance for the subsequent warehouse network planning involving cross-border e-commerce business.