Research On The Development Strategy Of Z Company’s XinChuang Business

Since the 14th five year plan,digitization has gradually penetrated into all walks of life and become an advanced productive force for social development.However,the basic software and hardware technology that promotes "digitization" has been monopolized by western countries,resulting in the continuous increase of systemic risks in China.Therefore,it is very necessary to establish a basic software and hardware ecosystem based on independent design and development.In order to solve this problem,China’s information technology application innovation(hereinafter referred to as "Xinchuang")industry takes advantage of the trend.The development of Xinchuang industry has become the key to the digital transformation of Chinese enterprises and the development of industrial chain,which has also brought significant development opportunities to China’s Xinchuang industry.As a large state-owned software enterprise,company Z has accumulated rich experience in software integration,software services and independent research and development.When the country promotes the information and innovation industry to the national strategic level for promotion and layout,company Z needs to bear corresponding social responsibilities,make strategic planning for the information and innovation business as an important part of the company’s product transformation strategy,and help the country complete the construction of independent and controllable system,At the same time,achieve the company’s strategic objectives and complete the layout of information innovation business in the industrial application market.Taking the development of Z company’s XinChuang business as the research object,this paper analyzes the internal and external environment of Z Company by using pest,SWOT and other tools.It is found that at this stage,national policies,economic development mode and social cognitive trend provide opportunities for the development of Z company’s XinChuang business,but the XinChuang products are in the key period of transformation to industrial application.Z company is meeting the needs of users,product marketing Technical services and other aspects also pose new challenges.In addition,in terms of internal environment,Z company has outstanding advantages in brand value,customer resources,technical service ability and so on.Based on the analysis results of internal and external environment,this paper uses the strategic analysis theory to effectively plan the development of Z company’s information creation business,selects the collaborative differentiation development strategy and vertical integration development strategy as the alternative strategic scheme for the development of information creation business,establishes the QSPM model for the two alternative strategic schemes,and determines the collaborative differentiation development strategy as the development strategy of Z company’s information creation business after expert scoring and quantitative analysis,Finally,the development strategy is further refined into three specific strategic contents of "maintaining technology leadership and continuous product innovation","introducing information innovation talents to improve team strength" and "seizing the opportunity of transformation to promote ecological layout".At the same time,strategic guarantee measures such as "optimizing organizational resource structure","information innovation business capital supervision" and "strengthening corporate culture construction" are put forward.So that company Z can give full play to its own advantages in the development of XinChuang business,timely grasp market opportunities and effectively respond to market challenges.As a leading enterprise in the software industry,Z company’s development of XinChuang business has strategic significance for the establishment of national independent and controllable security system.The research on the development strategy of its XinChuang business is typical,which provides feasible reference opinions for the development of XinChuang business,and provides reference for the development of similar companies in XinChuang industry.