Research On Market Channel Development Of GG Small Dairy Company In Hohhot

Economy has made huge strides in China in recent years.The demand for milk is gradually rising in China.With the growth of China’s dairy market,the development of domestic dairy marketing channels is also more complicated and variable.It is necessary to enhance the development level of the dairy industry.Small and medium-sized dairy enterprises should use the advantages to develop marketing channels.Through the analysis of the development of the dairy industry in domestic and overseas,macroscopic and long-term data about the dairy industry affects the overall perception of the dairy industry at home and abroad.Firstly,It is found that the scale of China’s dairy market will continue to rise,and Inner Mongolia’s dairy industry will make use of milk sources to accelerate development in the domestic dairy industry.What’s more,according to dairy industrial development trend,the changes in the industrial chain and the new macro environment are analyzed for the changes in marketing channels.It also affects the selection of small and medium-sized dairy enterprises of marketing channel in the Hohhot’s dairy industry cluster.Finally,it chooses GG Small Dairy Company as an object of study.The channel development of GG Small Dairy Company in the Hohhot’s dairy industry cluster is studied under the background of market environment.Meanwhile,problems in the channel development of GG Small Dairy Company will be found,and these issues in the research about the market channel will be resolved.Because of the research on the channel development of GG Small Dairy Company,it is hoped to provide reference value for other small and medium-sized dairy companies in Hohhot to develop their marketing channel.