Research On The Evaluation Of Marketing Channel Of Leading Manufacture Of Dairy Products In Heilongjiang Reclamation Area

Based on the full collecting of marketing channel theory and evaluation model, analyzes the development status of manufacture of dairy products in Heilongjiang reclamation area,then according to the company actual conditions,discuss the relative influence factors of marketing channel members about leading manufacture of dairy products in Heilongjiang reclamation area. Construct assessment index system of marketing channel members in WANDASHAN and illustrate the notion of specific indicators.Slect 14 primary marketing channel members in Heilongjiang province and Jilin province. After investigation and study all analysis target ,Use PPE model based on GA for comprehensive assessment of marketing channel,get comprehensive sequence. Through analysis various contribution of primary index and secondary index, we found the main reason that the influence comprehensive ability in all marketing chnnel members, further get suggestion and strategy to improve the marketing channel construction and optimization of leading manufacture of dairy products in Heilongjiang reclamation area.