Research On The Construct Of Business Model Of Bamabus In Mali

Mali’s transportation infrastructure is regarded as poor,even by regional standards and deficiencies have limited economic growth and development.Nevertheless,improvements have been noted in the early 2000 s.The purpose of this study was about introducing and adopting a new transport mode in Malian’s urban public transportation industry.The study employed the Business Model Canvas introduced by Ho Huyen Tran for Bama Bus’ business model construct.The paper first discussed different authors’ point of views in the literature review about the bus operation services and also the business model that the project might use;and factors that affect passengers’ decision.Based on the relevant theories and management instruments,the paper analyzed the reasons of the introduction of Bama Bus,the current situation of Mali public transportation industry and finally the external environmental factors that might influence the operations of Bama Bus.A survey was completed to get an understanding of passengers’ preferences.Survey questions are in both open-ended and closed-ended forms.The target population of the study was approximately 200 people,and the findings were analyzed using a descriptive way.An interview was conducted as well in order to get opinion from the interviewees,who are professionals including senior executives of a venture company,transportation industry practitioner and union administrator,on necessities of launching Bama Bus,how to handle the challenges in operating Bama Bus and the potential business partners that the project might have to collaborate with for its start-up.All the questions are open-ended to remove constraints and explore in deep of their opinion on the questions.And last,the business model for Bama Bus was constructed based on the Business Model Canvas introduced by Ho Huyen Tran,the survey and the interview information.The business model of Bama Bus is constructed along four areas: value proposition,customer interface,infrastructure management and financial aspects.HR and finance will interact together in order to help and achieve the company’s main goals.So,both functions will play important role in the operation success of the Business Model for Bama Bus.This study is of a very importance in that the Business Model which is the essential key part of the paper will also play an important role to the success for the project of Bama Bus.The study also contains the beneficiaries of bus services in a country,for its residents and also for its economy.