Research On Satisfaction Evaluation And Improving Countermeasures Of BMT’s Cross-border E-commerce Export Customer

China’s foreign trade comprehensive service platform is a carrier of innovative foreign trade business model under the situation of great changes in the global economy,based on the development characteristics of international trade and encouraged by national policies.Relying on Internet technology,taking international trade agency as the main service line and linking relevant supply chain financial products,it has helped small and medium-sized enterprises break through the bottleneck of foreign trade in recent years.With the pressure of business expansion encountered in the development of the industry,how to realize business connection between foreign trade comprehensive service enterprises and the booming cross-border e-commerce industry,and form the view that "foreign trade comprehensive service should pay more attention to the online cross-border e-commerce field and be guided by continuously improving user satisfaction" is a relatively unique research perspective of this thesis.BMT company is a typical representative of comprehensive foreign trade service enterprises in Tianjin.It is concerned that cross-border e-commerce export enterprises urgently need targeted financing in the process of operation,and then launched the credit insurance financing service designed for cross-border e-commerce export customers.Starting from the introduction of the comprehensive foreign trade service industry,this thesis discusses the targeted credit insurance financing business model carried out by BMT company based on its own development needs,jumping out of the traditional offline foreign trade export service field and catering to the financing demands of cross-border e-commerce export customers.Through "SWOT" analysis method and "Porter’s five forces model",this thesis analyzes the competitive situation faced by BMT company in serving cross-border e-commerce customers,combined with the customer satisfaction model,adopts the way of questionnaire survey,item by item data collection and induction,analyzes the key factors affecting satisfaction from the aspect of customer experience,reflects its degree of sustainable development,and proves its application value.At the same time,it shows that there is still a large room for improvement in satisfaction.The main influencing factors focus on communication perception,service quality perception and experience perception,and come up with targeted improvement countermeasures and guarantee schemes.From business model practice to theoretical data analysis,this thesis systematically interprets the business research of BMT company for cross-border e-commerce export customers.By referring to a large number of literature,combing detailed data and investigating typical cases,this thesis makes the research content more targeted and reference value,in order to provide a basis for the richer business practice of foreign trade comprehensive service platform and the long-term development of cross-border e-commerce.