Research On The Innovation Of Internet Financial Marketing Mode By Financial Technology

The development and application of Internet technology have become more and more mature,and the combination of science and technology and finance has become more and more close.The financial industry is transforming and upgrading in the direction of digital finance,from the "Internet finance" with outstanding disciplinary characteristics to the "financial technology" with distinct practical attributes.The Development Plan(2019-2021)opens a new chapter in the development of Fin Tech.Industrial development is the foundation,science and technology empower industrial development,and financial technology has created a strong engine for financial development,helping the general public and enterprises to enjoy financial inclusion.Driven by financial technology,financial technology plays a key role in fueling the innovation of Internet financial marketing model.In the academic circle,scholars have done little research on the Internet financial marketing model in the past,and most of them are limited to the research of macro theory and micro marketing tools,lacking practicality.In this paper,360 SK Company,the head company of financial technology,is selected as the research object,and it has positive practical significance and practical application value to deeply study how financial technology companies carry out innovative practice of Internet financial marketing model.This paper sorts out the existing research literature,and defines and studies related concepts such as financial technology and Internet financial marketing model.This paper probes into the present situation of the innovation of Internet financial marketing mode by financial technology,and through the analysis of the driving force of financial technology to the innovation of Internet financial marketing mode,defines the innovation mechanism.Taking 360 SK Company,the head company of refinancing technology,as the research object,this paper analyzes its innovative practices in Internet financial marketing mode,such as intelligent delivery and customer acquisition,intelligent decision-making operation,intelligent product innovation,intelligent risk management,etc.,and summarizes the innovative measures of 360 SK Company in Internet financial marketing mode driven by financial technology.Finally,it puts forward the suggestion that financial technology drives the innovation of Internet financial marketing model,which can provide reference for peers in the current fierce market competition environment.