| With the rapid popularization of Internet and the rise of the Internet financial model, our country has entered the Internet financial crisis era, the Internet financial company has been developing rapidly.The Internet with the financial links by Internet Banking, making people’s daily life has changed dramatically.However, with the development of the Internet banking industry, how to give an appropriate pricing of Internet financial companies, how to assess the value of Internet financial companies, has become an urgent need to solve the problem. The traditional enterprise value assessment method has the cash flow discount method, the price comparison method, the cost method and the option pricing method and so on.Internet banking industry and traditional industry are different, it has its own uniqueness, it belongs to asset light, high yield of innovative enterprises, has a unique market, technology, operation mode and management methods, Internet financial company more risk investors alike, because it can bring high profits.Therefore, the evaluation of traditional industries in the value of the business model, it can not be used to evaluate the value of Internet financial companies. It is necessary to improve the traditional value assessment method, which can be used to evaluate the value of Internet financial companies.This paper first describes the Internet financial company in different stages of development for the value assessment method As China’s Internet financial companies are growing, so this paper focuses on the study of the value of Internet financial companies in the growth phase of the study. For the value of Internet financial companies in the growth stage, this paper introduces the net profit ratio method, the traditional value assessment method to adjust the value of Internet financial companies. Enterprise value is the product of net profit and earnings, this paper in determining the benchmark price earnings ratio of the premise, the introduction of the adjustment coefficient of the non-financial factors affect the value of the Internet financial company, to adjust the benchmark price earnings ratio, get the value of corporate equity. Due to the risk control is an important factor to affect the value of current Internet financial company, this paper finally introduces can influence the value of the Internet company financial risk control index system of adjustment coefficient, prior to get the value are adjusted again, finally get the equity value of the Internet financial company. |
