Research On The Optimization Of The Business Model Of GF Securities Hebei Branch

With the rapid development of Internet technology,the revolution centered on big data and the Internet is advancing deeply into various industries,and Chinese Internet companies have pointed their fingers at the traditional financial industry,and Internet financial services and models represented by third-party payment and wealth management,electronic banking,Internet funds,network insurance and online securities have sprung up,largely affecting the traditional financial industry such as banks and securities The strong position of banks and securities.How traditional securities enterprises can adapt to the new situation of network technology development,grasp and utilize the advantages of Internet finance and other forms of services,and optimize their own business model has become the focus of their attention.Based on the current situation of relevant domestic and foreign research,this paper firstly composes the research on business models of enterprises and the research on business models of securities institutions,and introduces the basic theories such as the concept and types of business models and the tools on which the thesis research is based.Secondly,the external environment of GF Securities Hebei Branch is analyzed,and the external environment facing the future development of the company is studied through PEST analysis and Porter’s Five Forces model.Once again,the current situation and problems of the business model of GF Securities Hebei Branch are visualized,and the five important elements of its business model,namely business structure,marketing strategy,service quality management,staff structure and operating cost,are analyzed in more detail,so as to uncover the problems in the current business model.Then,the business model of GF Securities Hebei Branch is optimized and designed,the general idea,principles and objectives of optimization are explained,and the optimization of the business model is elaborated in four aspects,including multi-level business function,differentiated pricing function,diversified marketing function and platform service function.Finally,the safeguard measures for the optimization of the business model of GF Securities Hebei Branch are proposed from four aspects: stimulating the business vitality,adjusting the internal organizational structure,improving the talent attraction mechanism and upgrading the network service ability.