Research On The Operation Model Transformation Of The Yueyang Branch Of Haitong Securities

Securities business as a major player in the capital market securities companies the most basic business unit; China’s capital market has experienced 20 years of baptism, to form a complete operating system. With the continuous advance of the process of the market, over-reliance on the channel business, service homogeneity, the lack of real core competencies, commission rates fell, trading volume fell, many business departments of quality problems of subscriber churn would stand out. 2012 securities industry entered a new period of innovation and development, deregulation, strengthened under the supervision of the background, similar to the "margin", "stock pledged repo", "asset securitization" and other innovative services, innovative services have emerged, marking the Chinese capital market has entered a new stage of development, but also for the securities business department to find new profit growth point to provide direction. In recent years, the tide swept the internet financial securities industry, while enjoying the convenience and efficiency of the Internet has brought the same time, more and more transparent so that the commission rates to rely on traditional brokerage business, securities business department to settle down more needs restructuring to adapt to market development.Internal and external reasons this research paper in the full analysis of the Haitong Securities Yueyang Branch is now operating the status quo, based on the Haitong Securities Yueyang Branch problems and cause problems to do a more systematic exposition, through the internal current business department of a comprehensive restructuring external environment analysis, combined with innovation and development of new trends in the securities industry, to develop a set of restructuring program for the various dimensions of the sales department, and by changes in the situation before and after the business department in transition, trying to summarize a set of securities business successful comprehensive restructuring mode.I hope that through this study, under the new development of the industry background, how to effectively guide the securities business by the organization to build a comprehensive transformation of business models, policy and other aspects of operations, in order to achieve enhance the core competitiveness of the business department, to follow the market direction purposes.